Company Overview
We Grow It. We Craft It. We Send It to the World.
A Jandae Specialist Bringing the Value of
Korean Agriculture to the World
Park Haeyoung Rural Jandae Agricultural Co., Ltd. is a Korean agricultural company specializing in the cultivation and commercialization of Jandae (Adenophora triphylla). Since 2006, we have cultivated Jandae in Korea’s clean natural environment.
We systematically manage every stage of the process—from seed and seedling selection, cultivation, and harvesting to research, processing, quality control, brand development, domestic distribution, and global export.
By combining years of farming experience with traditional wisdom, modern scientific research, and ingredient analysis, we continue to develop the natural value of Jandae into high-quality health and wellness products and a wide range of processed products.
Our work goes beyond simply producing and selling agricultural goods. We aim to create new value for agriculture and build a sustainable agricultural model in which growers and local communities can prosper together.
Based on responsibly cultivated ingredients and rigorous quality management, we will continue to introduce the excellence of Korean Jandae to the world and grow into a trusted global agricultural brand.
Management Philosophy
Rooted in Nature and Integrity,
Creating a Healthier Future for the World
At Park Haeyoung Rural Jandae Agricultural Co., Ltd., we remain committed to one enduring principle:
“Exceptional products begin with exceptional ingredients.”
We cultivate Jandae (Adenophora triphylla) in Korea’s clean natural environment and take full responsibility for every stage of the process—from seed selection, cultivation, and harvesting to research, processing, quality management, brand development, and global export.
By combining years of agricultural expertise with traditional wisdom, modern research, and scientific analysis, we continue to develop the natural potential of Jandae into high-quality products our customers can trust.
Our ambition extends beyond creating health and wellness products. We aim to create new value for agriculture, build a sustainable ecosystem in which farmers and local communities can prosper together, introduce the excellence of Korean Jandae to the world, and become a globally competitive agricultural brand.
Core Values
We respect nature, uphold our principles, and cultivate every ingredient with honesty and care.
We manage and take responsibility for every stage—from seed to finished product and global export.
We combine the depth of traditional wisdom with modern research and scientific analysis.
We are building a future in which our company, farmers, and local communities grow and prosper together.
We cultivate trust, shape the future of agriculture, and grow with the world. We Grow It. We Craft It. We Send It to the World.
Corporate Vision
Setting a New Global Standard for Korean Jandae in the Health and Wellness Industry
At Park Haeyoung Rural Jandae Agricultural Co., Ltd., we are committed to advancing the value of Jandae—a treasured traditional agricultural resource of Korea—through modern scientific research and responsible innovation.
Our vision is to become a globally trusted health food company that brings the natural value of Korean Jandae to people around the world.
From seeds, seedlings, cultivation, and harvesting to research, processing, product development, branding, distribution, and export, we are building a fully integrated agricultural value chain.
Our mission goes beyond manufacturing and selling products. We aim to create a new agricultural business model that provides farmers with sustainable income and opportunities for growth, while delivering honest and reliable health value rooted in nature to consumers worldwide.
Guided by the depth of traditional wisdom, the credibility of modern science, sustainable agriculture, and the courage to enter global markets, we will grow into Korea’s leading global Jandae specialist.
Expanding Korean Jandae worldwide and building a global distribution network
Developing innovative products by combining traditional wisdom with modern science
Growing together with farmers and local communities through sustainable agriculture
Ensuring transparent and responsible quality management from seed to export
Building an integrated agricultural system connecting cultivation, processing, branding, and export
Our Goals
Bringing the Value of Korean Jandae to Healthier Lives Worldwide
At Park Haeyoung Rural Jandae Agricultural Co., Ltd., we cultivate honest, high-quality Korean agricultural ingredients and combine traditional wisdom with modern scientific research.
Our goal is to become a trusted global health food brand that delivers the natural value of Korean Jandae to people around the world.
From seeds, cultivation, and harvesting to research, processing, branding, and export, we responsibly manage every stage of the process to ensure the highest standards of quality and safety.
We also work closely with farmers to build a sustainable agricultural income model and promote the excellence of Korean Jandae and the value of Korean agriculture in global markets.
Our mission goes beyond simply selling products. We preserve the value of nature, create a new future for agriculture, and strive to become a global company that contributes to healthier and happier lives worldwide.
rigorous quality management
and modern science
from cultivation to export
in partnership with farmers
development of a trusted international brand
Company History
From a Single Seed to the Global Market
Since beginning Jandae cultivation in 2006, Park Haeyoung Rural Jandae Agricultural Co., Ltd. has steadily expanded its operations from seedling production and cultivation technology research to health food processing, brand development, domestic distribution, and global exports.
Throughout this journey, we have remained committed to advancing the industrial value of Korean Jandae and creating a sustainable future for Korean agriculture.
Began Jandae Cultivation and Seedling Research
- Marked the beginning of the Park Haeyoung Rural Jandae brand
- Established the foundation for Korean Jandae cultivation technology and premium raw material production
Cultivation Foundation Stage
- Accumulated expertise in Jandae seed selection and seedling production
- Expanded seedling supply and shared cultivation techniques with farmers
- Established a directly managed production system from seed to harvest
- Built a stable production foundation for high-quality Korean-grown Jandae
Processing and Product Development Stage
- Conducted research and developed processing technologies for Jandae-based health foods
- Established an integrated management system connecting cultivation, harvesting, processing, and product development
- Developed four signature product lines: Boeumgo, Jeongungo, Wonbodan, and Boyeondan
- Strengthened product competitiveness by combining traditional principles with scientific analysis
Expansion of Brand Awareness
- Featured Yecheon Jandae and its cultivation site on a Korean MBN television program
- Increased public awareness of Jandae and strengthened brand credibility
- Expanded farm visits and product consultations with domestic and international buyers
Global Market Expansion
- Selected for KOTRA’s Export Enterprise Development Program
- Completed saponin content testing and analysis for Boeumgo, Jeongungo, Wonbodan, and Boyeondan
- Participated in SIAL Shanghai 2026
- Conducted export consultations with international buyers and expanded our foundation for global market entry
- Participated in the GAFE 2026 Export Consultation
- Signed a Family Company Partnership Agreement with the Industry-Academic Cooperation Foundation of Gyeongguk National University
- Advanced industry-academic cooperation for Jandae functionality research and commercialization
- Supplied Jandae seedlings to farms in Pyeongchang, Gangwon Province, and launched a joint-brand development project
- Exported Jandae-based health food products to Laos
- Selected by KOTRA as a participating company for FOODEXPO Vietnam 2026
We will continue to build a fully integrated agricultural value chain connecting seeds, seedlings, cultivation, harvesting, research, processing, brand development, distribution, and export.
Our mission is to introduce the excellence of Korean Jandae and the value of Korean agriculture to consumers and partners worldwide.