Brand Story
We Grow It. We Craft It. We Send It to the World.
Park Haeyoung Rural Jandae
We Put Our Name Behind Our Work, Protect the Land, and Reach the World
From seeds, seedlings, cultivation, and harvesting to research, processing, product development, branding, domestic distribution, and global exports, we directly manage every stage of the process.
The reason we put our founder’s name on the brand is simple.
It is our promise to take full responsibility for every ingredient and every product we make.
The Meaning Behind Our Brand
By placing the founder’s name on the brand, we commit ourselves to every stage—from producing the raw ingredients to delivering the finished product to our customers.
“Rural” represents more than a place.
It stands for healthy soil, nature, the dedication and patience of farmers, and the source of honest ingredients.
For many years, we have remained focused on one core ingredient.
Through continuous research into Korean Jandae cultivation, ingredient quality, and processing potential, we are building a brand dedicated to Jandae.
Good Products Begin
with Good Ingredients
Jandae is a root crop that develops its depth and value over many years beneath the soil.
At Park Haeyoung Rural Jandae, we value healthy growth over rapid production. From seed selection, soil, and drainage to crop management and harvest timing, we carefully oversee every detail in cultivating Korean-grown Jandae.
We believe that every year spent growing beneath the soil becomes part of the ingredient’s value.Traditional Wisdom,
Refined by Modern Science
We carry forward the value of Jandae, which has long been used in Korea as both a food and traditional ingredient.
By combining traditional knowledge with ingredient analysis, rigorous quality management, and modern processing technology, we develop reliable wellness foods and a growing range of Jandae-based products.
From One Seed
to the Global Market
Park Haeyoung Rural Jandae is more than a wellness food brand.
We produce seedlings, share cultivation knowledge with farmers, process harvested ingredients, develop products and brands, and connect Korean agriculture with domestic and international markets.
By connecting every stage of agriculture into one integrated value chain, we are introducing the potential of Korean Jandae and Korean agriculture to the world.
From One Seed to the Global Market
Our Promise
As a brand that puts our name behind every product,
we take responsibility from beginning to end.
Transforming Agricultural Value into Global Wellness,
Building Korean Jandae into a World-Class Brand
We will continue to move forward with integrity—so that one seed from nature can become a farmer’s future, contribute to healthier everyday living, and grow into a Korean brand trusted around the world.
We Grow It. We Craft It. We Send It to the World.